Manage campaigns
You can see campaigns you have created or saved as drafts on the Campaign Management page.
â Â Select button will be activated for campaigns that are eligible for budget resetting.If you want to reset a campaignâs budget, select the campaign here.
âĄÂ  Click the Preview button to see how your campaign is shown on Dableâs partner media sites in PC or mobile environment.
â˘Â Title of your campaign.
âŁÂ Campaignâs budget option and the amount.
â¤Â Total amount spent throughout the campaignâs period.
âĽÂ Amount spent for today.
âŚÂ Campaignâs minimum CPC. This amount is different depending on the industry.
â§ The day campaign was created.
⨠Toggle switch to activate/inactivate the campaign. Your campaign needs to be activated to serve ads.
⊠First exposure ratio and frequency.
⪠Button to delete the campaign. You can only delete a campaign if it is inactive and has never spent budget before.
âŤÂ Click this button to move all remaining budgets of expired campaigns to the Remaining Budget.
Change campaign budget
Change budget spending options
You can change the budget spending option you chose during campaign creation. If the campaign is active, you can change the option 6 hours after deactivating it.
1.
Change the campaign status to Inactive.
â˘
If you are changing the budget option of an active campaign, you need to wait for 6 hours after deactivating it. This is because there may be differences in the spent amount as ad serving and clicks happen real-time.
2.
Click the campaign you want to change and select the wanted budget spending option in âSet period/budgetâ. Then click Save.
Change budget amount
On the campaignâs page
Click the title of the campaign you want to change and change the budget amount in the âSet period/budgetâ tab.
On the Campaign Management page
You can change the budget amount directly in the campaign list on Campaign Management page instead of moving to an individual campaign page. Hover the mouse over the Budget column and click on the âChange Budgetâ button that appears.
Change maximum CPC
You can change the campaignâs maximum CPC. We give you a granular control, so you can change CPC for each device/media type/site.
â˘
You will set a maximum CPC. We say âmaximum,â because the actual amount advertisers pay may be less than this amount. There can be various types of discounts, such as vCPM and media.
â˘
Minimum CPC is different depending on the accountâs country/region and industry. You cannot set CPC amount less than the minimum CPC. If you need support on minimum CPC, please click here.
Adjust your CPC to increase adâs priority and viewability.
Preview campaigns
You can preview how your campaigns are shown in Dableâs partner sites. PC and mobile versions are provided.
â˘
Go to Campaign Management â Click on the âPreviewâ button on the left side of the campaign title â Click on the media and device you want to preview â Check âYou may also likeâ section at the bottom of the site.
First exposure ratio & Frequency
Refers to yesterdayâs first exposure ratio and frequency. You can see a 7-day trend by clicking on the graph.
â˘
First exposure ratio: Percentage of users who saw your campaign for the first time. Calculated by dividing the number of first-viewers by the total number of impressions on a given day.
â˘
Frequency: Number of how many times a user has seen the ad. Calculated by dividing the number of impressions by reach.
â˘
This feature is available only when the campaign has been running for 5 consecutive days and has generated a certain amount of viewable impressions and clicks.
First exposure ratio and frequency are supplementary measures to understand your campaignâs performance. To learn more on how to use these data when managing campaigns, click here.
Add, delete, or change content
You can add, delete, or change your content even after the campaign is created. You can even add more content to Single Content Campaigns, too!
â Add content
Campaign Management â Select the campaign â Click the âAdd Contentâ button â Click âź and select content to add â âSaveâ
⥠Delete content
Campaign Management â Select the campaign â Click the âDeleteâ button at the right side of the content â âSaveâ
⢠Change content
Campaign Management â Select the campaign â Click âź beside the content you want to change and select a content in the list â âSaveâ
FAQ
If there is more than one content in a campaign, how are they prioritized in serving?
Delete or hide campaign
You can delete a campaign that has not been activated. You can also hide campaigns that are currently not in use.
â Delete campaign
â˘
Campaign Management â Click the âDeleteâ button on the right side
Active campaigns or campaigns that have been activated before (and thus have spent budget) cannot be deleted. You can instead hide these campaigns from the campaign list.
âĄÂ Hide campaign
â˘
Hide campaigns that have expired or depleted their budget. To do so, change the toggle switch to ON.
â˘
If you want to see activated campaigns only, change the toggle switch to ON for âSee Active Onlyâ.