CPC Setting
If your adās performance is higher in certain media category or site, you can increase CPC so that your ads can be prioritized to be exposed on that category or site.
Change maximum CPC
You can change the maximum CPC set in your campaign. You can also choose to set different CPC for PC and mobile.
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Campaign Management ā Select the campaign you want to change ā Click āChange Max CPC SettingsāĀ
Ā ā āBasic Settingā ā Enter the amount and click āSaveā
Set maximum CPC by media type
You can adjust a campaignās maximum CPC by media type and device. Discounts may apply to CPC depending on the media type.
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Campaign Management ā Select the campaign you want to change ā Click āChange Max CPC Settingsā
Ā ā āDetailed Settingā ā Enter the amount and click āSaveā
Set maximum CPC by site
You can set separate maximum CPCs for each site in your campaign. If your campaignās maximum CPC is higher than the siteās CPC, the campaignās CPC will be applied.
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You can set up to 50 separate site CPCs.
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To use this feature, your campaign should be active and sites should have received impressions.
On the Performance page
You can change CPC based on collected data so that your ads can be prioritized to be exposed to certain media.
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Performance ā Select a campaign ā Click āSiteā ā Find the site you want to change and click āSet CPCā ā Enter the amount and click āApplyā
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You can see a list of sites that have separate CPCs in the Performance page.
On the Campaign Management page
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You can also see the page above by going to Campaign Management > Select a campaign ā Click āSet CPC by Siteā
Ā ā Click āSet CPCā > Enter the amount and click āSaveā