CPC Setting
If your adâs performance is higher in certain media category or site, you can increase CPC so that your ads can be prioritized to be exposed on that category or site.
PC/Mobile CPC
You can change the maximum CPC set in your campaign. You can also choose to set different CPC for PC and mobile.
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Campaign Management â Select the campaign you want to change â Go to âPC/Mobile CPCâ  â Click âBasic Settingâ â Enter the amount and click âSaveâ
Set maximum CPC by media type
You can adjust a campaignâs maximum CPC by media type and device. Discounts may apply to CPC depending on the media type.
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Campaign Management â Select the campaign you want to change â Go to âPC/Mobile CPCâ  â Click âDetailed Settingâ â Enter the amount and click âSaveâ
Set maximum CPC by site
You can set separate maximum CPCs for each site in your campaign. If your campaignâs maximum CPC is higher than the siteâs CPC, the campaignâs CPC will be applied.
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You can set up to 50 separate site CPCs.
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To use this feature, your campaign should be active and sites should have received impressions.
On the Performance page
You can change CPC based on collected data so that your ads can be prioritized to be exposed to certain media.
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Performance â Select a campaign â Click âSiteâ â Find the site you want to change and click âSet CPCâ â Enter the amount and click âApplyâ
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You can see a list of sites that have separate CPCs in the Performance page.
On the Campaign Management page
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You can also see the page above by going to Campaign Management > Select a campaign â Click âCPC per mediaâ
 â Click âSet CPCâ > Enter the amount and click âSaveâ