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Ad Image Guideline

Ver.3 (2022.10)
Content Review Guideline Home
Brand Name and URL
Ad Image Guideline

Ad Image (Thumbnail image)

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Dable provides 16:10 (default), 1:1, and 2:1 ratio thumbnail areas to help you expose more ads on various media and partner sites.
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To simplify the ad image production process, we provide a function to crop the image into 3 different ratios during the first stage of image registration.

Image Requirements

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Uploadable Image
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Width: Minimum 600px ~ Maximum 2500px
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Height: Minimum 400px ~ Maximum 2500px
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File size and format: jpg, jpeg, png file under 2MB
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Recommended ratio is 4:3 (Recommended size: 1600*1200px).
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Please register the image in the recommended size in order to expose optimized ads to all ad inventories of Dable network.
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While cropping the 4:3 ratio image into 3 ratios, image may appear broken or cut off.
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Please follow theΒ safe zone while creating the image so that the text or main object isn’t cropped.

Minimum and recommended size by ratio when registering a single image

Minimum Size
Recommended Size
16:10 Ratio
600*375px
1200*750px
1:1 Ratio
400*400px
1200*1200px
2:1 Ratio
600*300px
1200*600px

Text Guideline

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Text size must be at least 15% of the thumbnail image's vertical height.
eg) For a thumbnail image of 1600*1200px, text size must be at least 180px (15% of 1200px) for approval.
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Please check the vertical height of the thumbnail image you wish to use for your advertisement and adjust the text size appropriately.

Common details

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Images with texts only (no background) are not allowed.
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The percentage of texts in the thumbnail image should be less than 50%.
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Images with texts that have low relevance are not allowed.
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Texts that look like subtitles are not allowed within thumbnails, as it can be misunderstood as a news article.
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Images with margins or borders are not allowed.
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Images that are hard to recognize are not allowed.
Images made by combining multiple images into one
Images made by geometrical images that are hard to recognize
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Low quality Images with low resolutions are not allowed.
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Mosaics or blurred images are not allowed.
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Moving images (animated gif) are not allowed.
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Images that are irrelevant with the advertised product are not allowed.
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Images imitating a third party’s interface or platform are not allowed
Third party services include Instagram, Facebook, etc.
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Images including texts or buttons that simply ask users to click the ad are not allowed.
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Thumbnail images related to gambling industry
gambling, casinos, horse/bicycle/boat racing, etc
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Image of celebrities, politicians & public figures used in product/service ads without the disclosure of an official model contract is not allowed as it can be regarded as guaranteeing or endorsing the quality of the product/service. Please attach the official contract for approval.
The entity providing the content shall ensure that the content conforms to Dable Native Ad Terms of Service and additional content policy and the entity providing the content shall be solely responsible for such content, except where Dable is responsible under the law.

Excessive exposure of certain body parts

Images focused on individual body parts are not allowed; there should be two or more body parts visible.
Sexually explicit ads
Ads that display violence, hatred, shock, and vulgarity
Deceptive ads