Smart Bidding
Smart Bidding refers to the bid strategies that place advertisement in the most likely to convert based on the conversion data from advertisers, and optimizes media based on your campaign's performance.
You can only select this function when your campaign goal is to generate conversions or app installments.
Smart Bidding vs Other media types options
Smart Bidding and other media exposure options (all media types, expose to certain media type, and manual selection) have different focuses in prioritizing your campaign optimization.
Smart bidding employs an algorithm that studies the best working placements for the advertisers’ products/services and exposes the ads to the media that is the most likely to have strong performance, with the data acquired from the advertisers. As a result, this bidding strategy aims to improve ad placements (media) to boost the chances of achieving conversions.
Other media exposure options learns from campaign performance and serves ads to users who are more likely to be interested in the ad-content based on their content consumption patterns. Since the machine learning needs a certain level of clicks to learn about your campaign, the longer it is live and the more data it has to learn from, the better for performance optimization.
Additional Notes
The following features are not available with Smart Bidding.•
All media types
•
Expose to certain media types
•
Exclude specific media sites
•
Additional exposure for some media sites
•
CPC by media
•
Manual selection
If you have configured CPC settings by media in your campaign, Smart Bidding will override your current campaign configurations. Please be aware that these changes cannot be reverted. Smart Bidding might adjust bids to be 5~10% higher than your CPC settings, depending on the media sites. Smart bidding takes up to two weeks to optimize fully. We advise keeping your Smart Bidding settings unchanged during this period. If there aren't sufficient conversions in your account, the effectiveness of Smart Bidding could be compromised. Conversions are affected by various elements, including product/service, campaign period, creatives, and landing pages. Smart Bidding places your ads strategically for better conversion chances based on the conversion data but it doesn't guarantee conversion performance.If you need help with campaign performance and operations, please contact ad-gs@dable.io.
