Search
🌐

Understanding Performance Data

Understanding Performance Data

This is an overview of indices used in the Performance page.
Impressions: Number of times users have reached a page of a site where the ad was displayed.
Viewable Impressions: Number of times users have reached an area where the ad was displayed. It refers to users’ actual viewing of ads and is a basis for calculating CTR.
Clicks: Indicates how many times users have clicked your ad.
vCTR: This is calculated by dividing Clicks by Viewable Impressions.
CPC : Cost per click. CPC is the actual price you pay for one click, not a bidding price
Spent: Total amount spent in the campaign.
The following indices can be found on your performance data when you set up conversion tracking for specific user actions/events and such events occur. To track conversions, you need to install Dable’s conversion script or implement Mobile App Attribution Tool.
The following indices will appear on your performance data based on the events you are tracking. : view, search, cart, wishlist, checkout, add payment info, purchase, lead, registration, install, re-install, re-engagement, login, app-open, sns, event1, event2, event3
Conversions(all): This is the sum of all conversion events.
Conversion Rate: This is calculated by dividing the number of conversion by the number of clicks.
If you created your content by using Dable Content, conversion actions/events will be automatically tracked even if you did not install Dable’s conversion script. The following explains when a tracking event is collected:
Leads: A lead is collected when a user leaves the page by clicking on a logo, an image, a ‘Share via SNS’ button or a play button on a video.
SNS Sharing: SNS Sharing is collected when a user clicks a ‘Share via SNS’ button’ in the article type page .
Sign up & Enter information: If you use the lead collection form, a conversion is calculated when a user submits his/her info. This info can be found under the Lead collection menu in the marketing dashboard.