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Content Sensitivity Guideline by Category [KR Only]

Urology

What is a sensitive content?

Sensitivity level is set for each content according to the criteria established by Dable and media partners.
Content is approved even when it's classified as a sensitive content, but exposure may be restricted by some media partners.
Your ad is more likely to be exposed to premium medias if it's classified as a non-sensitive content.

Urology

Common Matters

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Sensitivity level setting standard for exposure will be applied for images with exposure
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Depending on the copy(wording), image with a bed and people laying on the bed will be marked sensitive or prohibited for use

Sensitive Content

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If the name of a specific disease is included in the ad copy or image
ex) Erectile dysfunction, premature ejaculation
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Phrases or images that represent genitals (if it isn’t provocative)
ex) length, size, increase the length, increase the size
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Keywords that imply male's sexual energy, such as "Stamina”

Prohibited Content

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Phrases that directly or indirectly represent genitals
ex) big, long, bent, hard
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Images that directly or indirectly represent genitals
Image that directly or indirectly represents genitals
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Phrases that represent sexual relationship
ex) for a long time
ex) loved in the evening, men is time, I will succeed tonight, had a fiery night
ex) from 3 minutes to 30 minutes
•
Images that represent sexual relationship
Image that represents sexual relationship
Image that represents sexual relationship (rabbit, fast-ending)
Image that represents sexual relationship (Superman, Hulk)

Men’s / Women’s Health Functional Foods and Products

Common Matters

•
Sensitivity level setting standard for exposure will be applied for images with exposure
•
Depending on the copy(wording), image with a bed and people laying on the bed will be marked sensitive or prohibited for use
Sensitive content
Prohibited content

Sensitive Content

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Keywords such as “Stamina”, “Sexual energy”, “Virility”
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Keywords such as “Sexual relationship”, “Marital relationship”
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Phrases that indirectly represent genitals
(If determined as provocative, it may be rejected)
ex. Man’s confidence, man looking down, man without courage
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Phrases that include improvement in sexual performance and etc
ex) Contraction, vaginal dryness, elasticity & etc

Prohibited Content

•
Phrases that represent sexual relationship
ex) for a long time
ex) loved in the evening, men is time, I will succeed tonight, had a fiery night
ex) from 3 minutes to 30 minutes
•
Images that represent sexual relationship
Image that represents sexual relationship
Image that represents sexual relationship

Dental Health

Sensitive Content

•
Image of actual teeth
(If determined as provocative, it may be rejected)
Actual teeth
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X-ray image
X-ray
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A dental model / graphic image, but showing both red gums and teeth
Graphic image of red gums and teeth
A dental model with red gums and teeth

Prohibited Content

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Image of actual teeth that is overly zoomed-in
Image of actual teeth that is overly zoomed-in
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Image of teeth undergoing treatment (If determined as provocative)
Treatment image
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Image where just one body part, mouth, is zoomed in to
Zoomed into only the mouth

Weight Loss

Sensitive Content

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Image showing only one body part such as the breast, waist, legs
Image focusing only on legs
Image focusing too much on waist and hips
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Image with the model is wearing a low cut shirt and is showing a lot of clevage
Image where model is wearing a low cut shirt
Image showing clevage
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Image with the exposure of more than 2 body parts
ex) Shoulders or bare arms and legs all in one image
Exposing more than 2 body parts (Legs, arms)
Exposing more than 2 body parts (Legs, arms)
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Image with models wearing swimsuits with no natural background
Image with models wearing swimsuits with no natural background
Image with model wearing swimsuits with no natural background
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Image with a shirtless male model and the lower half of his body is not shown
Image with a shirtless male model and the lower half of his body is not shown

Prohibited Content

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Image with a lot of exposure like underwear
Image of underwear
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Image with too much exposure or a provocative pose
Provocative image
Image with a provocative pose

Beauty/Cosmetic

Sensitive Content

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Image where the inflammation (acne, wound) is too visible
Image where the inflammation (acne, wound) is too visible
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Before / After image where the skin condition has improved and the skin is too zoomed-in
(However, images that are zoomed-out where you can see the entire face are not marked as sensitive)
Before/After image where the skin’s condition is overly exposed

Prohibited Content

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Image where inflammation(Acne or wound) is overly exposed so it may bring discomfort to the viewer
Inflammation (Acne) is over-exposed
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Image displaying only one body part
ex) Image showing only one body part such as an eye, a mouth or a cheek
Image showing only one body part (Eye)
Image showing only one body part (Cheek)

Personal Investing (Non-Certified Investment Advisor)

Sensitive Content

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Expressions such as “Predict”, “Forecast”
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Keywords such as “Prophet”
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Keywords such as “Accurate”, “One shot one kill”
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